RMJ Communications

Archive for April, 2012

4 Things Churches Can Learn From Coke

by rick.wilson on Apr.29, 2012, under Marketing

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Churches tend to create their own world – a paralel universe disengaged from mainstream culture.  We can learn so much from Coke’s new marketing strategy (Media Daily) – “liquid and linked” – a compelling story of how a 125 year old iconic brand is adjusting to massive cultural change. (continue reading…)

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The Quiet Revolution

by rick.wilson on Apr.04, 2012, under technology

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With very little hype, Apple is putting together some game changing educational strategies built upon the functionality of the i-pad (i-Pad Revolution in Education)  There’s much more going on here than just putting current text books in an electronic format – aka ‘e-books.’  Fully developed, this is a quiet revolution with limitless possibilities. (continue reading…)

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