Archive for April, 2012
4 Things Churches Can Learn From Coke
by rick.wilson on Apr.29, 2012, under Marketing
Churches tend to create their own world – a paralel universe disengaged from mainstream culture. We can learn so much from Coke’s new marketing strategy (Media Daily) – “liquid and linked” – a compelling story of how a 125 year old iconic brand is adjusting to massive cultural change. (continue reading…)
The Quiet Revolution
by rick.wilson on Apr.04, 2012, under technology
With very little hype, Apple is putting together some game changing educational strategies built upon the functionality of the i-pad (i-Pad Revolution in Education) There’s much more going on here than just putting current text books in an electronic format – aka ‘e-books.’ Fully developed, this is a quiet revolution with limitless possibilities. (continue reading…)

